17 February 2017 (Bangkok, Thailand)
Well Hotel Bangkok Sukhumvit 20 celebrates its first successful year by scooping three awards including Booking.com Guest Review Award, Agoda Gold Circle Award and Now Travel Asia Award as Asia’s Top Emerging Hotel.
After the soft launch in January and full opening in April last year, the hotel welcomed 2017 with average 85% occupancy in January and 90% month to date in February, and sees a satisfied guest port-folio with approximately 50% from online booking sites and direct bookings while the rest comes from offline agents and corporates. The sales and marketing team focused its first year in the Asian region resulting China, Taiwan, Japan, South Korea and Hong Kong as the top five nationalities following by the United Kingdom, France, Germany, the United States and Australia as the top ten countries. The hotel partners and collaborates with third parties including Tourism Authority of Thailand and respected media in hosting FAM trips, journalists, celebrities and bloggers resulting exposure in printed and online media as well as words of mouth.
Mr. Danai Wansom, President and CEO of Well Hotels & Resorts, a Thailand-based hospitality management company, says, “As a new hotel, under a brand new brand, we are very pleased with our first year success for the first property by winning three awards, reached the occupancy we aimed and gained numerous exposure. I would like to thank our team for the hard work and our guests who support us. We will continue to work harder in order to increase the guest satisfactory and positive experience. We have a number of returning guests who have stayed with us multiple times last year and also brought their friends and family to stay with us. This is something we really appreciate and we will do our best to keep them happy and coming back. It is our core value here at Well that we extend our service attitude “warm welcome” with the Thai hospitable mind to our guests and aim to deliver a good Bangkok staycation to them.”
“We offered a good value introductory rate in 2016 and this year we will be playing on the dynamic room rates rather than only focusing on the occupancy itself. Last year we introduced the healthy food therapy, free exercise classes including Muay Thai Cardio, Fruit-infused water stations, and added Yoga and Pilates equipment in the selected room types apart from the exercise bike which was included since the opening, this year we will continue to emphasize on the wellness concept which the wellness program has been in discussions with our partner. So please stay tune. It is going to be another exciting year for us” Danai added.
Plans for 2017
The wellness program with the third party partner will be launched including numerous exercise classes and wellness consultation. The sales team has put more effort in the long haul destinations like Europe, USA and Australia in order to gain the longer length of stay and this year expects to see strong results. For the marketing tools, the hotel recently launched its online store aiming to increase more revenues apart from the room sales and gives easy access to both in-house guests and public to experience the non-room services including food & beverages, spa and wellness programs. The hotel website will offer attractive packages, deals and exclusive benefits to attract FITs who are tech savvy and likely to make reservations online.
Managed by Well Hotels & Resorts, Well Hotel Bangkok Sukhumvit 20 offers a central Bangkok location with easy access to public transportations including BTS Skytrain and MRT Subway within walking distance. Consisting of 235 rooms with five categories including Superior, Deluxe, Superior Corner, Executive Room and Executive Suite. The hotel accommodates the health-loving guests by providing an exercise bike, Yoga and Pilates equipment in all Executive Room and Executive Suite, and these facilities can be accessed by all guests at the Fitness Centre. Guests can also enjoy free daily exercise class including Muay Thai Cardio, Body Weight etc. Fruit-infused water stations are provided free of charge at the breakfast, lobby and pool area. The hotel states itself as a lifestyle wellness hotel aiming at the millennials, catering to health-loving guests by providing facilities and activities to fulfill their Bangkok staycation.
For more information, visit www.wellhotelbangkok.com